I grew up on a pair of skis in a small-ish city in Sweden, where I developed my interest in design at a young age. After beginning design studies in high school, I moved to New York to study digital design and advertising at Long Island University.
Since then, I've worked with a focus on UX and digital experiences, as well as ad campaigns, social media, and more. Along the way, I expanded my expertise with an MBA in Marketing and a Master’s in Management.
Companies I’ve partnered with
Throughout my career, I've tackled projects spanning UX design, video content, full ad campaigns, and social media advertising. I’ve contributed to campaigns that appeared on billboards across Manhattan, transformed websites for companies serving tens of thousands of daily users, and crafted campaigns for global consumer brands.
Creating innovative solutions and designing with the customer in mind has always driven my passion for creating – a passion that began when I first discovered Photoshop at 13 years old. Beyond design, I’m always eager to learn, whether it’s diving into new tech or trying out a new recipe to cook.